Connect the artist’s public story to approved merchandise, shows, posts, and followers.
OWNER · Artist or verified artist businessReference
Storefront responsibilities
Seller, product, and fulfillment detail.STOREFRONT OPERATING MODEL
Name the seller.
Name the promise.
Name who delivers it.
A Festly storefront is a verified public business surface—not an anonymous product feed. It connects identity, offers, events, community relationships, and fulfillment responsibility.
REFERENCE POINTSStorefront controls
3Storefront typesartist · seller · organizer
6Lifecycle stepsapply through report
1Named ownerfor every offer
0Anonymous listingsattribution required
01 / WHO RECEIVES A STOREFRONT
Different participants need different operating terms.
Present festival-relevant products through a clearly named vendor with visible delivery responsibility.
OWNER · Verified sellerConnect an event brief to passes, merchandise, supplies, services, artists, and future gate operations.
OWNER · Verified organizer02 / STOREFRONT LIFECYCLE
The workflow continues after publishing.
Verification, delivery, customer support, and accounting are part of the product—not back-office footnotes.
Submit identity, business, offer, fulfillment, and ownership information.
Festly reviews the participant, role, public claims, and permissions.
Create the named storefront, product relationships, operating contacts, and public terms.
Connect approved products to the relevant artist, event, category, and community surfaces.
The named owner handles inventory, event delivery, fulfillment, support, and required records.
Separate commerce volume, Festly revenue, participant proceeds, costs, support issues, and repeat behavior.
03 / RESPONSIBILITY MATRIX
What the participant owns, what Festly owns, and what is ready.
FUNCTIONPARTICIPANTFESTLYSTATUS
Identity + verification
Provides accurate identity, ownership, and tax/business information.
Reviews the application and provisions only the approved role.
Manual pilotCatalog + pricing
Owns products, descriptions, inventory, pricing, availability, and permissions.
PageKit/StoreKit shape the page; WooCommerce/Dokan remain the product and seller record.
Connected product + seller recordsOrders + payment
Accepts the commercial obligations assigned in the final agreement.
WooCommerce and Dokan remain the product, order, and seller authority while Festly connects each commerce record to the right public page and community path.
LockedFulfillment + returns
Ships, delivers, supports, refunds, and documents service performance unless contracted otherwise.
Festly names the owner and tracks support; it does not imply fulfillment it cannot execute.
Pilot designRevenue + payouts
Receives proceeds according to written terms.
WooCommerce/Dokan remain authoritative for commissions, payouts, withdrawals, refunds, and settlement.
LockedCustomer relationship
May serve customers only within consent and contract boundaries.
Maintains account controls, preferences, follows, alerts, and platform communications.
Available + evolving04 / REVENUE MODEL
Festly earns only when a fee or service is defined in writing.
A commission or service fee on a completed transaction after refunds and direct payment costs.
A recurring charge for approved professional publishing, reporting, or operating tools.
Setup, campaign, event, vendor, fulfillment, production, or operating work delivered by agreement.
Gross margin on Festly-owned inventory, separated from third-party marketplace volume.
05 / ONBOARDING ACQUISITION TOOL
Use a percentage to reward qualified activation—not empty signups.
A pilot referral share can help artists, sellers, organizers, and trusted community partners introduce people who complete a defined action. The model below applies the share to Festly net revenue, never total customer spending. It is one level only; multi-level reseller chains are outside the pilot.
Open the reviewed artist application ↗Pilot referral share
Planning model only. The percentage applies to defined Festly net revenue—not total customer spending—and becomes an offer only after written eligibility, attribution, payment, refund, and term rules exist.
06 / COMMERCE OPERATING MODEL
Define the commercial rules around the product.
- 01
Commission and subscription pricing by storefront type
- 02
Merchant of record and payment-provider structure
- 03
Tax, shipping, refund, chargeback, and payout responsibility
- 04
Minimum fulfillment and customer-support standards
- 05
Insurance, product-safety, event, and rights requirements
- 06
Rules for suspending a storefront or removing an offer